About Us

Fine Lines Entertainment is a boutique talent and entertainment agency founded by Sydney-based artists Gemma Lyon and Kyle Mercado.

Who we are

Fine Lines Entertainment is a boutique talent and entertainment agency founded by Sydney-based artists Gemma Lyon and Kyle Mercado. With decades of combined experience performing on global stages, directing large-scale productions, and managing top-tier artists, we bring a unique blend of artistry and expertise to every collaboration.

As active performers who’ve worked with globally acclaimed productions like HAMILTON The Musical and iconic artists such as Jessica Mauboy and Delta Goodrem, we offer an insider’s perspective that both clients and talent trust. Our mission is to elevate musicians, challenge industry norms, and create equitable opportunities that empower artists to thrive.

Our portfolio spans private charter vessels, five-star resorts, premium establishments, and high-profile cruise liners, with recent performances in iconic destinations like Paris, Singapore, and Bali. Whether it’s an intimate soirée or a large-scale celebration, we pride ourselves on pairing modern, dynamic artists with extraordinary venues worldwide.

At Fine Lines Entertainment, we don’t just book talent—we create unforgettable experiences. With great music as our foundation, we transform moments into memories, one performance at a time.

Our Mission

Our mission is to act as the bridge between world-class talent and premier clients, unlocking the true potential of live entertainment for businesses and audiences alike. By sourcing, recruiting, and nurturing the finest talent, we aim to elevate the industry through innovation, inclusivity, and excellence. We strive to create unforgettable experiences for our clients while empowering artists to thrive in exciting, dynamic environments where work feels like a dream.

Our Values

At Fine Lines Entertainment, these are the principles that guide us in creating meaningful partnerships and experiences:

  • Collaboration: Success is a team effort. We connect the right people with the right opportunities, creating partnerships where clients and talent come together to achieve something greater than the sum of their parts.
  • Excellence: Great isn’t good enough. We aim higher, delivering performances and experiences that consistently stand out.
  • Inclusivity: Talent knows no boundaries. We celebrate diversity and ensure opportunities are open to artists from all walks of life.
  • Innovation: Live entertainment should never feel static. We bring fresh ideas and bold thinking to every stage, redefining what’s possible.
  • Integrity: Trust is the foundation of every relationship. We operate with honesty and transparency, making sure we deliver on every promise.
  • Impact: We’re not just here for now—we’re here to shape the future. Every decision we make is about building a legacy that elevates the live entertainment industry for everyone involved.